East Coast Family - 1-4-All-4-1 (1992)

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Biv 10 Records was founded by Michael Bivins in 1992, through a joint venture with Motown Records.

n the early 1990s, Bivins’ Biv Entertainment management firm scored multiple successes with developing new acts (Boyz II Men, Another Bad Creation, and MC Brains) in conjunction with Motown Records. As a result, Motown bankrolled Bivins his own imprint, Biv 10 Records. The company’s logo featured an outline of a hand holding a basketball with the name ‘BIV 10’ printed on the hand above the wrist.

While the label went on to score minor success with teen R&B groups Subway and 702, significant success largely evaded the company. The more prominent acts that Bivins had been responsible for, like Boyz II Men, were established before the commencement of the Biv 10 label, and were instead signed to Motown directly—where they remained after the launch.

In 2000, distribution of Biv 10 switched from Motown to Universal Records, with the release of BBD, the studio album from Bell Biv Devoe. In 2002, the label was dismantled & folded into Motown.

This is a list of artists who recorded for Biv 10 Records.

Listed in parentheses are names of affiliated labels for which the artist recorded for Biv 10 in conjunction with.

Bell Biv DeVoe - Boyz II Men - 702 - Another Bad Creation

Yvette Nicole Brown (Formerly: Yvette) - Val Young (Formerly: Lady V)

MC Brains ,Subway (group) ,Outsiderz 4 Life (Formerly: Sudden Impact & Whytgize)

The Transitions ,Hayden ,Fruit Punch ,Mag 7 ,Rico Anderson ,Big Ant

10/10 ,TomBoyy ,Cale’ ,Khalil ,Mark Finesse ,Tam Rock & E.Q.

Antuan & Ray (of Mag 7) ,P-Nutt ,Shortee Red ,Lil' Nique & DJ Jus,Tay Boogie

New Jack Swing R&B / Slow / Mi-Tempo 90'S
1-4-All-4-1, East Coast Family, Motown, Biv 10 Records

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